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Market and Customer Research

  • B2B and B2C Market Research

  • Mystery Shopping

  • Consumer Behavior and Brand Perception

Market and Customer Research Overview

We conduct qualitative and quantitative research to help you better understand your target audience in both B2B and B2C markets. By focusing on mystery shopping practices, brand perception, and customer experience, we contribute to the development of your growth strategies.

📊 Market and Customer Research (B2B / B2C)

🔷 Introduction

Consumer behavior is constantly evolving. Neo Survey empowers brands to gain a competitive edge by providing insights for both end-users and corporate customers.

🔹 Our Solutions

  • B2C Segmentation and Purchase Motivation Analyses

  • B2B Decision-Maker Profiling and Buying Process Research

  • Pricing Tests (Gabor-Granger, Van Westendorp)

  • Loyalty and Choice Drivers

  • New Product Concept Testing

🔹 Who Is This For?

  • FMCG brands

  • E-commerce companies

  • B2B product/service providers

  • Brand managers, marketing, and sales teams

🔹 Our Approach

We generate in-depth consumer insights through mixed research techniques. Using panel-based surveys, online communities, mystery shopping, and A/B testing, we deliver real-time, measurable data.

🟢 How Can We Help You?

Contact Us – Let’s analyze your market together.